Nothing’s CMF branded smartwatch, earbuds clear off BIS certification

Image credit : Yahoo During the previous week, Carl Pei, CEO of Nothing, introduced the CMF as the company's inaugural sub-brand. He additionally confirmed the imminent launch of the first CMF-branded products, including a smartwatch and earbuds, slated for release this year. Recent developments suggest that the launch of these products might be just around the corner, as both items have reportedly received certification from India's Bureau of Indian Standards (BIS). As indicated in a tweet by tipster Sudhanshu Ambhore, the BIS authority has granted approval for two novel CMF products. These devices, labeled with model numbers B163 and D395, are highly likely to materialize as True Wireless Stereo (TWS) earbuds and a smartwatch, respectively.

CMF BY NOTHING will launch at least 2 products in India: TWS and a Smartwatch

They have been approved by BIS ✅ pic.twitter.com/r75l9f4ooq — Sudhanshu Ambhore (@Sudhanshu1414) August 7, 2023

The BIS certification serves as a strong indicator that India could be among the first markets to witness the debut of the initial CMF products. However, the list of other markets where the CMF devices will be introduced remains uncertain. [caption id="attachment_190061" align="aligncenter" width="780"] Image credit : SlashGear[/caption] Presently, details about the specifications and features of the CMF smartwatch and earbuds remain elusive. It is anticipated that the company will unveil more information about these products in the coming days. For those unfamiliar with the term, CMF denotes Colours, Materials, and Finish. According to Pei, the CMF sub-brand will be led by a dedicated team and will prioritize the launch of affordably priced products boasting a clean and timeless design, a feature uncommon in products within their price range. These reasonably priced offerings will allow consumers to engage with the Nothing ecosystem. Also read : Nothing Launches CMF Brand to Focus on Earbuds and Smartwatches Regarding Nothing's overarching strategy, the company will persist in introducing premium products characterized by cutting-edge designs and advanced technologies.